When I Give Up is the Best Choice

Never give up. Never surrender. Noble words. But don’t you wonder if sometimes it’s okay to be too tired, too overwhelmed, too done? It is more than okay. Sometimes crying, screaming, or saying I give up is the best choice for you. But persistence is the key to success, you argue. Yes, persistence plays a huge part in success. But, there times when the goal you’ve been working so hard to achieve is beyond your reach. It may be bad timing. There may be a crisis in your life that requires all your energy and time. Maybe the goal simply isn’t right for you any longer. Or, you may have made a wrong-for-you choice.  Have you heard of Survivorship Bias? It’s a psychological term that labels a blind spot we all have a cognitive bias. We overestimate our chances of success because we overlook or ignore the failures. We tell ourselves that if we focus on success, we will succeed.   I have met many entrepreneurs who have the passion and even the work ethic to succeed – but who are so obsessed with an idea that they don’t see its obvious flaws. Think about that. If you can’t even acknowledge […]